A Heart-to-Heart Conversation About Trademarks: Heart LLC v. Heart Pizza

Two Portland businesses, Heart LLC and Heart Pizza LLC, are currently battling over the use of their very similar names. Heart LLC has been using the trademark HEART in connection with specialty coffee goods and services. Heart Pizza LLC, on the other hand, started using the trademark HEART in connection with—you guessed it—pizza-related goods and services. Check out our discussion of the eight factors that courts look at to determine whether a trademark is infringed.

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Jia FengRes Nova LawComment
Small Business Spotlight: ADX

This August, we're shining our Small Business Spotlight on ADX, a collaborative maker hub offering shared tools, work space, and knowledge for Portland's creative community. To learn more about ADX and its exciting new ADX Pro membership, we sat down for a quick Q&A with Kelley Roy, founder and owner of ADX.

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Memes & Copyright Infringement: What Happens When a Tweet Goes Viral?

If you're at all active on social media, you're likely to come across dozens of memes each day. According to Miriam-Webster, a meme is "an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media." Some of the most notable memes of 2017 so far include Salt Bae (view the original Instagram post) and the Babadook as a queer icon (read about it here). While memes can be humorous and widely appealing, it's important to keep in mind that creating, retweeting, reblogging, and otherwise sharing memes on social media can constitute copyright infringement if you don't own the copyrights to the underlying images or videos.

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Small Business Spotlight: Lulu

This July, we chatted with Damon Alley, founder of Lulu—a fresh Portland startup with a focus on sustainability and community empowerment through cycling. Damon gives us the scoop on his innovative first product, the Lululox, as well as what motivates him to be such a forward-thinking entrepreneur.

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The Slants at the Supreme Court: Exclusive Band Interview

Earlier this month, the Supreme Court heard oral arguments for the trademark case, Lee v. Tam. We interviewed The Slants to hear their thoughts on the Supreme Court, their goals with this case, and the causes they care the most about.

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Small Business Spotlight: Gold Standard Studio

In January's Small Business Spotlight, we interview two successful Portland entrepreneurs, Meg Adamson and Sara Pedrosa, co-owners of Gold Standard Studio. Check out their business insights and advice.

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